Naming Opportunities and Recognition

FUNDING matters has the knowledge and experience to best assist with integrating recognition into your organization and its fundraising campaign. Recognition can take many forms including:

• Interior and exterior signage
• Legacy installation (e.g. sculpture, dedication wall)
• Interactive recognition (e.g. recognition kioks with touch screen)
• Online recognition
• Recognition marketing through social media, email, newsletters, mail-outs and print media

It is a myth that recognition should be an afterthought of a fundraising campaign. Successful recognition is the result of early planning by an organization. When implemented effectively, it can be used a resource and incentive for donors to support your organization throughout the life of a campaign.

Naming opportunities

Every capital campaign sells names: buildings, wings, rooms, chairs and funds. We help you decide what can be named, at what gift level, and in what order to offer it. With iShare, donors can see each naming opportunity in a virtual tour of the space, before it is built.

Portfolio of Recognitions Completed