Raise an Additional $1 Million in 2021 – Transform Your Mid-Level Donors
Your loyal, generous annual donors are there for you and your organization in many different shapes and forms; they number in the hundreds if not thousands. These individuals understand how important your organization is.
Tell them how important they are to further your mission.
Their ongoing support improves your community’s health, education, nourishment, safety, culture, faith and recreational pursuits, to name a few!
The time is now to engage in discussions with your supporters. These supporters are concerned how your organizations are managing through these challenging times. Those that reached out to their friends last year maintained and elevated their relationships with their communities and kept their important work in-front of the public.
Your mid-level donor has tremendous giving potential. The amount that your donors give compared to what they have the capacity to give is what we call “The Giving Gap”.
- Most donors give with after tax dollars in the form of a cheque or on their credit card. Even though these individuals are annually supporting your organization, they may benefit by either looking at donating an asset like a stock or a portion of a mutual fund which is a pre-tax donation.
- Most individuals are concerned about their financial circumstances and understand that they need funds to support their lifestyles or unforeseen expenses for themselves and their families.
- Considering that almost 70% of individuals over the age of 50 do not have a current will and therefore a current estate plan. Of those that have current wills, very few individuals have a bequest in their estate plans. We know that a bequest is another viable option to consider in supporting your mission.
Tools such as donation calculators illustrate important insights and provide vehicles that engage your donors, with their families and their advisors. Be part of the solution and take the opportunity demonstrating how they can revisit their financial and estate planning this year and create philanthropic donations through tax efficient giving, bringing you one step closer to increasing your annual fundraising.
A structured $100,000 donation from stocks or mutual funds from a $400,000 taxable capital gain.
15% bequest or $75,000 donation from a $500,000 estate. Heirs receive $385,107.
The time to improve how you communicate with your community is now. Refreshing your website creating memorable micro-sites that address your current activities and illustrating strategies how your audience can see current and future giving scenarios. Sharing this information with your members will reinforce and strengthen your relationships and provide insights into what’s transpiring in your world.
I would love to hear your thoughts or send me an email to learn more!