• Chess pieces on a checkered board

Our Team

William Petruck
President and CEO

Bill Petruck has compiled a successful track record in fundraising consulting, communications, strategic planning and marketing management.

He is considered an authority in the field of fundraising and philanthropy and lectures throughout North America on fundraising trends and innovations, and conducts workshops for the Association of Fundraising Professionals. He also holds workshops on fundraising tools and trends for wealth management advisors and non-profit organizations.



Micah Adler
Campaign Director

Micah has a proven track record in working in both the for-profit and not-for-profit sectors in areas related to not-for-profit capacity building. As Campaign Director, Micah works on all aspects of fundraising campaigns, including but not limited to proposal writing, client management, grant writing and event planning.

Micah is fluent in both Korean and English. He worked as the Executive Director at Korean Canadian Cultural Association, North American marketing manager for DK Mungyo, Reporter for one of the Largest Newspaper in Korea and as a Settlement Worker for the KCWA Family and Social Services.

Micah holds a JD in Law from Whittier Law School, California, MA, Political Science from Yonsei University in Korea, and BA, History from the University of California, Los Angeles.

Wendy Tran
IT Director

Wendy is responsible for the management and development of online software. In addition to her ongoing duties with the administration of the server systems, Wendy meets with clients to understand their needs and develops customized solutions to meet their technical requirements relating to ongoing projects.

Wendy holds a Bachelor of Science in Computer Science from the University of Toronto.

Gerald Holowachuk
Accountant CFO, CA

Gerald has provided personal and corporate income tax returns and preparation to executives and business owners since 1984. He is also an active Chairman of the Finance Committee of a multilingual school.

Gerald is a member in good standing with both the Canadian Institute of Chartered Accountants and the Institute of Chartered Accountants of Ontario.

Daniel Joseph
Office Administrator

Daniel is a positive and passionate individual that enjoys helping others succeed. From his experience running KickStarter Campaigns, which he helped raise a quarter of a million dollars, to volunteering at the World Wildlife, Daniel has an aptitude towards connecting with people and helping them achieve their goals.

At FUNDING Matters Inc., he is responsible for overall office administration, and works with the campaign director to support client campaigns. This includes maintaining client databases, tracking project deliverables and arranging meetings between clients and potential donors.

Additionally, he is responsible for the creation of important documents such as: Case for Supports, Presentation Documents, Initial Email Templates, and Newsletters.

Daniel holds a Bachelor of Arts from the University of Toronto, majoring in Environmental Studies & minoring in Ethics and Geography.

Jin Kim
Graphic Arts Technician

Jin is responsible for the design of FUNDING matters’ communication products. He is a Graphic Arts Technician who designs all campaign materials and related documents. Jin has served as Graphic Arts Technician at a number of companies and not-for-profits in both Canada and Korea. He is fluent in Korean and English.

Jin graduated from Centennial College with an Advanced Diploma in Electronics Technology Engineering.

Hyeseung Nam
Graphic Designer

Hyeseung is responsible for designing client materials such as campaign infographics and related documents. She is also involved in creating animated media shorts for marketing campaigns.

Hyeseung has previously worked as a graphics designer at the CBS TV station as well as a number of advertising companies in the US. Her talents also lends itself to the movie industry, where she took on the role as a Texture Painter on King Kong and a Roto&2D Paint Artist on The Lord of the Rings 2 and 3.

Hyeseung holds a Bachelors degree in Graphic Design from the Cleveland Institute of Art.