Is all charitable giving equal?
The simple answer is “no.” One of the main reasons that giving isn’t simple or equal is that all charities lump giving into a single pot. As a donor, you may think that a donation is a donation but that isn’t the case.
Every donation has its own unique characteristics, qualities, objectives, and motivations. Without the ability to illustrate the benefits of a donation, the impact that donation will have for that organization (as well as its programs and missions) will usually result in a small or negligible donation — or worse a non-donation. On the contrary, when donors can see that large donations help to solve signicant problems, then they are more inclined to donate larger sums.
That said, this isn’t a “one-size-fits-all.” Instead, charities face another large obstacle. Most charities want their donors to offer a large donation. Yet, the larger donation that these individuals can give is often in the form of a bequest from their estate. To do this, however, they must wait for the person to pass away, to think of their charitable organization specifically, and to leave you something in your estate.
Ultimately, this leaves a lot up to chance. After all, charitable giving has been on the decline for the past ten years, which means you’re never guaranteed any donation at all (let alone a large donation!). It’s a sad fact that 96 percent of people who die don’t leave anything for charity at all, and this can leave charitable organizations in a tough spot.
See our solution below to help your organization!
Start Your Legacy Here
A charitable bequest is a donation outlined in your will that comes into effect after your lifetime. It can offer a number of personal, financial and legal benefits to you and your estate.
Because you’re immersed in donor engagement, I’d be grateful to hear your thoughts about our online platform, Giftabulator®.
We designed it to work as a virtual major gift and planned giving app working hand-in-hand, to make strategic charitable giving as straightforward as typing a few keystrokes.
The proven result is increased major and planned gifts for our clients.
I’m happy to schedule a brief call or an online chat at your convenience.