Top 5 Reasons you need to pay attention to the small donor:
1. They give without any attachments to how their money is used. They trust the charity to invest the money in the areas of greatest need and help the charity deliver on its mission.
2. There are many more of them and cumulatively their giving adds up to alot. Just imagine all the $10, $25 and $100 donations that are are made and how much that adds up to at the end of the year – it’s mind boggling.
3. They usually influence their friends to join them in what they are doing. Giving is contagious and can have a profound effect on the behaviour of others and their pattern of giving.
4. The key form of recognition is usually a simple thank you letter or phone call from the charity.
5. The small annual donor represents the greatest opportunity for a planned or estate gift only if approached and educated about the benefits. Since a majority of individuals do not have a current estate plan which contains a provision for a charitable gift the opportunity will be missed if not followed up.
Be nice to your donors they are your life blood for current and future success.