Building a list of loyal donors

I hear all too often that organizations don’t have prospects to approach for major or planned gifts. So organizations wait and hold events, use direct mail or try out social media. In other words, the status quo in fundraising over the past 20 years is maintained, with social media being a new version on direct mail.

I can honestly say that building a list of people who have been loyal supporters to charities should be relatively easy. It starts with identifying your loyal, consistent donors who have been giving to you religiously over the past five years or more.

Giftabulator NOW is an ideal tool for you and your team to have discussions with donors about large gifts and how they can be constructed. Please contact me for more information.

https://www.giftabulator.com/giftabulator-now.php

 

Why do rich people give?

There are many reasons why the wealthy donate to charity. But you don’t have to be wealthy to give. It is more important to know, from my experience, that wealthier donors give from appreciated assets. That means that they will look at assets like stocks, mutual funds, property or tangible items like art to give to charity. They always hope, like all donors that their donation makes a difference in the lives of others through the organizations they support. They also see that their donation will be coupled in most cases with the tax credits or tax deductions, which reduce the tax owing on their asset(s) from which the donation was made.

The question shouldn’t be why do wealthy people give but how do they give? Wealthy people utilize techniques that are available to anyone who thinks about giving to charity. The first step is to identify where the funds should come from. The easy answer is the wallet, where the donor can write a cheque, make a donation via credit card or give cash. All of these are after-tax donations, which means the person giving the donation has already paid tax on these funds. So when a donation comes from the wallet the donation will cost more than if you had given an appreciated asset.

When a donation is made from an appreciated asset, the person giving the donation should look at the tax owing and calculate how much they should give from their capital gain to reduce the tax and not touch the principle which was used to grow the asset. This is best accomplished with the donor’s tax advisor, financial advisor or in some cases their lawyer.

What happens when the donor knows more than the fundraiser? The fundraiser better be on their A-game.

Imagine this scenario: you’re meeting with a donor about a major gift donation and they tell you they’ve set up a trust fund for their children and are in the process of setting up their own family foundation. The donor then says they like your charity and the work it does. The donor is a very successful owner of a multimillion-dollar annual-earning private corporation. He is also a trained tax accountant and has been growing his business for 50 years.

This might be the ideal donor or your greatest challenge. They have thought through their financial plans but have not included any significant provision for your charity.

I was just in a situation like this, where the donor had a rebuttal to every donation strategy I suggested. This donor was very successful and you would assume that the family has assets in public shares of stocks and mutual funds, which might be a good quick approach to giving if these assets have taxable capital gains. It was met with a tepid response since he was not heavily invested in the markets.

I asked him about considering donating his registered investments since he is in the RRSP age group going into the RRIF age group shortly. He shows some interest and acknowledges that it is a strategy that he had not considered, even though his registered beneficiary is his wife if she were to pass. With this strategy, the charity would receive the proceeds and his estate would not have to pay tax. He indicates changing the beneficiary from his wife to the charity might be of interest.

He revealed that several major multinational corporations had been sniffing around his business in the past few years. If he were to sell his business, the taxable capital gains would be significant and looking at additional strategies that would offset the tax would be very important. I gave him a few options available to help offset the taxable capital gains on his company shares. For example, if he were to sell his business, a donation of private company shares could be made to the charity to help offset the taxable capital gains..

The good news is he agreed to meet with me a few weeks following to explore how charitable giving and a family foundation can be realized to meet the family’s objectives. This shift in discussion was only possible after I was able to illustrate for him how asset growth and the corresponding tax on capital gains can be mitigated by charitable giving.

What is happening with bequests?

Fewer North Americans are drafting wills – that makes getting a bequest that much harder

Based on the stats that 60% of individuals have a current estate plan and of those only 4% have included charity in their estate planning indicates that something is wrong with what charities and professional advisors have been doing.

Most individuals do not understand what a bequest is in the first place. This creates a bigger challenge in engaging these individuals to make a charitable gift as part of their estate planning. Just imagine, you don’t have an estate plan and your financial plan is somewhat clouded. How can you begin the process of even thinking about making a charitable donation of any magnitude. The lack of engagement and information between the charity, the advisors and the donor is a huge obstacle to increasing the number of major gift donors or bequest gifts a charity may receive now or in the foreseeable future.

Illustrating the impact of taxation on assets and how taxation can be directed for charitable purposes should be the responsibility of the charitable executive and the professional advisors. Often, the donor once alerted to the matter of making a sizeable donation by the charity refers the discussion to their financial, taxation or legal advisor for further clarity. It’s getting to this point that takes some work. All charities have a strong case for support and most fundraisers are great communicators, so what happens when it comes to communicating the benefits to the donor associated with their giving? We need to step up and become more literate and comfortable in engaging with donors and other professional advisors in this area. Only then, will we see an improvement and an increase in the number of bequests being made to charity.

#bequest #charitable giving #estate planning #taxation #fundingmatters #giftabulator #hospitals #universities #religion #arts #culture

Charities Be Aware: More Donations Come Annually from Bequests than Corporate Giving

 Where are you spending your time chasing donated dollars? If you answer writing grants and proposals to corporations, you’re probably right. $22 Billion was directed from bequests to charity versus $15 Billion from corporations in 2011. (Giving USA 2011)

For all of your efforts you probably haven’t taken the time to read up on Giving USA’s research that measured the amount of funding that actually comes in from individual and corporate giving I contend that corporate giving is great to get but it doesn’t really address the looming opportunity of actually increasing overall giving by focusing on the area of individual and to that end bequest giving.

Now why is this important? Well for many reason the simple fact that less than 5% of estates actually have a bequest built in. Understanding that a great deal of time is spent chasing a donation for your charity today, the uncertainty of whether or not your charity will even be considered for a bequest is a bit of a wild goose chase, if you don’t take the time to build out a plan to understand the underlying motivational factors which will influence a bequest in your favour.

Bequest in the donor’s mind is a reminder of death. Well death, is reinforced with the donor especially when a family member or friend passes. And why wouldn’t it be so. I remember meeting with a very private and successful gentleman. He gave little thought to his mortality, continuing to live a quite lifestyle in style. He developed a kidney ailment, which required dialysis, which was his first sign of mortality. He then encountered a siblings passing. At this point, I was contacted by an organization that was close to him. They said that he wanted to meet to hear about making his mark and leaving his legacy.

This process kept up for the better part of one-year. The year was filled with discussions with Jack that when his health was good he didn’t want to discuss his estate and legacy plans. When he was ill, his legacy and community planning was top of mind.

Jack left $6 million to his favourite charities. His legacy lives on. He died unexpectedly due to his complications from kidney disease. Jack is just one person, who made a significant contribution to his community. How many meetings will take place with a Jack to help them with their legacy? I know that more proposals will be written to banks, insurance, oil companies and other corporations to seek funding for worthy causes.

William Petruck
Founder, President and CEO
FUNDING matters Inc.
GiftabulatorNOW
@williampetruck
@giftabulator
@fundingmatters

2016 Tax Changes Regarding Charitable Donations

I thought I would summarize the budget changes that impact charitable donations, for your consideration and for discussion with your donors.

On December 7th, 2015 the federal government announced a 4% increase in tax credits for individuals with an income over $200,000, to 33% from the current 29%, taking effect January 1st, 2016.

This new tax credit of 33% will apply to gifts over $200 if individuals have an income of $200,000 or higher.

Gifts made in 2015 and previous years but claimed in 2016 or future years will not be eligible for the new 33% tax credit.

Our success in 2015 has seen many of our clients secure donations larger than they have ever received in the past. With the adjusted tax credit rate, the potential for larger major gifts is even greater.

Please visit https://www.giftabulator.com, to learn more about how to help your donors calculate their ideal donation with Giftabulator NOW® and how a major or planned gift can reduce the tax on their capital gains.

Happy New Year!

As we embark upon 2016, many have decided to make New Year’s resolutions.  Let me suggest several estate planning to-dos that shouldn’t be ignored as we are in the early days of 2016.

Update your will – since 60% of individuals do not have a current will, it may be time for you to update yours.  Your relationship with some or many individuals in your previous will may have changed, from your executors, to guardians of your now 40-year-old children.

Make a list of your tangible personal property assets – Take the time to figure out who will receive what.  Believe it or not it’s not the money or the real estate that your kids will fight over but your tea set, your baseball card collection or that special piece of jewellery.  Creating a list of beneficiaries of tangible personal property assets will help minimize this type of familial strife.

Take a look at your RRSP or RRIF beneficiary designations –Make sure the people you want as your beneficiaries are correctly stated on your registered investments.  This is also a good time to discuss charitable giving options through your RRSP/RRIF now or in your estate plan.

See how your estate and philanthropic plan can be realized through Giftabulator NOW.

www.giftabulatornow.com

If you haven’t had a chance to take care of these matters, try your best to do so.  You can delegate most of these and others to your advisors, such as your accountant, lawyer, financial advisor or charitable executive.

Have a happy and healthy 2016!

Congratulations to George Burton and his team! Canadore Breaks Ground for New Facility

CanadoreCollegeARC-TC

We are pleased to have an opportunity to work on fundraising of Canadore College’s new Advanced Composites Fabrication, Repair and Test Centre (ARC-TC) facility. Congratulations to George Burton and his team!

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Canadore College Breaking Ground for New Advanced Composites Fabrication, Repair and Test Centre

 (NORTH BAY, ONT.) – Construction of Canadore College’s new Advanced Composites Fabrication, Repair and Test Centre (ARC-TC) facility has officially begun.

The Centre will add to the existing purpose-built Aviation Technology Campus erected adjacent to the North Bay Jack Garland Airport in 2005.

“We’ve come a very long way in over 40 years of aviation training,” said George Burton, President and CEO of Canadore College. “Canadore’s specialized ARC-TC facility poises our region to be able to support the projected growth of the aviation, aerospace and space sectors in Canada and across the globe. We are pleased to make this announcement today thanks to the gracious support we have received from our community and our provincial and federal partners.”

According to Burton, ARC-TC will have the ability to support innovative research, industrial applications, testing services, business incubation and more. The Centre will be home to new academic resources such as two advanced composites laboratories, a non-destructive test (NDT) lab and training aids such as a walk-in curing oven, a magnetic particle inspection station and a liquid penetrant inspection line that will enhance current aviation programming and create capacity for new programs.

It is expected that Canadore College’s ARC-TC facility will open its doors in Spring/Summer 2015.

Texas Tech graduate program to use innovative philanthropy app GIFTABULATOR ®

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Toronto, ON – October 27, 2014 – GIFTABULATOR is now being used by students enrolled in Texas Tech University’s Graduate Certificate Program in Charitable Financial Planning. 

GIFTABULATOR, the intuitive, interactive app that shows how to minimize taxes while demonstrating the potential giving capacity of every individual, now offers U.S. taxation scenarios. GIFTABULATOR, the must-have tool for charities and financial professionals, helps project future assets, understand the impact of charitable giving on one’s lifestyle, calculate the burn rate of assets and the tax implications for both the client and the beneficiaries of an estate.

“The GIFTABULATOR app is a great addition to our program helping the students – professionals working in the areas of financial advising and fundraising – develop more effective charitable financial plans,” said Texas Tech Professor Russell James.

GIFTABULATOR was developed in the FUNDING matters inc. Research and Development Lab in North Bay, Ontario, in cooperation with Canadore College.

FUNDING matters inc. is one of Canada’s most innovative consulting firms specializing in fund development, philanthropic sector advisory services, and software and app development.

For more information on GIF TABULATOR and activating your free trial visit www.giftabulator.com.

 

Contact: William Petruck

President and CEO, FUNDING matters Inc.

www.fundingmatters.com

www.giftabulator.com

1-800-856-1354

Anaheim NCPP 2014 – Disneyland, the Angels and Philanthropy

The Imagineering of Disneyland has transformed the landscape for families across generations. Who hasn’t experienced the magic of Disney or been touched by its amazing storytelling? This was always Walt Disney’s dream. Today Disney is a global brand recognized and loved by children and adults alike.  When asked by football players after winning the Super Bowl where they want to go, it has become a familiar reply – Disneyland.

Well, Anaheim, California is not only home of the world’s greatest place for family memories, Disneyland, but also home of the world champs in baseball.  For decades the Angels of Anaheim were founder and owner Gene Autry’s true passion, long after he rode into the sunset with his horse Trigger.  In Autry’s mind, his crowning moment would be winning a World Series championship. Autry never gave up on his team, even when faced with multiple losing seasons. It was in 2002, after Autry had passed to become an angel in his own right, that the Anaheim Angels brought magic to the “Heart of Orange County” by winning the big one for their founder. Autry’s dream of winning the World Series was never realized in his lifetime; however, without his vision and passion for the game, the Anaheim Angels would not have achieved that glorious victory 12 years ago.

The same is true in philanthropy.  Giving and making a difference is about making magic happen.  In some cases we can see it unfold before our eyes through a major gift and in other cases it’s a waiting process before a planned gift is realized. We’ll have to wait to see magic take place in Anaheim again with the imminent launch of Giftabulator USA.

We look forward to showing you how magic can be created with your donors through Giftabulator USA. Please join us for the launch of Giftabulator USA at the 2014 National Conference on Philanthropic Planning on October 14-16, 2014 in Anaheim to see how transformative funds can be created for your organization.

William Petruck

www.giftabulator.com